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Market Trends - Stats

Canalys: Android Wear Devices Reach 720000

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Canalys: Android Wear Devices Reach 720000

According to Canalys Android Wear devices make 720000 out of overall 2014 smart wearable shipments reaching 4.6 million, with Motorola as "clear leader" despite constrained Moto 360 supplies.

Other Android Wear contenders include LG (whose G Watch R performed "significantly better" than the previous G Watch), Asus and Sony.

In non-Android wearables, the Pebble sees success since its 2013 launch, wit shipments reaching 1m units thanks tp continual software updates, a healthy app store and price cuts driving strong H2 2014 sales.

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Android Shipments Reach 1 Billion

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Android Shipments Reach 1 Billion

Apple might claim its biggest iPhone-driven quarter ever, but Android also reaches a milestone in 2014-- global Google-powered smartphone shipments reach 1 billion units in 2014, a first according to Strategy Analytics.

The analyst says overall 2014 smartphone shipments total 1.3bn (another industry record) with 30% growth, up from 1bn in 2013. Android device account for 81% of the total, one driven by shipments in emerging markets such as China and Indonesia.

The only threat to Android is, of course, iOS-- 2014 iPhone shipments total 192.7m with 15% smartphone share according to the analyst, as the iPhone 6 and 6 Plus models reenergise Apple growth through high-end market sales. On the other hand Windows Phone remains niche with 3% share and shipments reaching 38.8m units.

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Tablets Reach W. European Saturation

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Tablets Reach W. European Saturation

According to Futuresource Consulting both smartphone and tablet markets are reaching saturation in W. Europe, but while smartphone shipments continue to grow the same cannot be said on a tablet market headed for decline.

In fact, the analyst says major markets have reached tablet saturation earlier than expected, and as such W. European tablet shipments are slowing down during 2015 before consumer shipment start declining by 2017.

Apple and Samsung make "more than half" of 2014 tablet shipments.

"There has been a significant shift towards smaller screen sizes in the last few years, but this is now stabilising, with 60% of the market falling into the 7- to 8-inch category in 2014," Futuresource adds. "In the UK, overall tablet shipments declined by 2%, despite double digit growth in the total W. European market and 24% growth in E. Europe."

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IDC: Holiday Promotions Save EMEA PC Growth

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IDC: Holiday Promotions Save EMEA PC Growth

According to IDC EMEA Q4 2014 PC shipments total 25.5 million units with 2% Y-o-Y growth as "strong" holiday season consumer demand helps the market retain positive (if "modest and patchy") results for a 3rd consecutive quarter.

The analyst adds EMEA shipments for overall 2014 are up by 5.5% to 93.3m units.

W. Europe remains the growth driver for the region, with 10.7% Y-o-Y Q4 2014 shipment growth through "healthy" consumer shipments, while CEE shipments are down by -18.7% Y-o-Y and MEA shows 2.6% Y-o-Y growth. Meanwhile currency fluctuations impact N. Europe, Russia and other CEMA countries, as do an unstable political situation and macroeconomic weaknesses. Either way, the analyst says EMEA dynamics point out a need for renewals in mature markets, as well as the struggles of emerging economies.

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Gartner: Notebooks Drive EMEA Q4 2014 PCs

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Gartner: Notebooks Drive EMEA Q4 2014 PCs

Gartner reports EMEA PC shipments total 26.5 million units in Q4 2014-- a "slight" 2.8% Y-o-Y increase driven by consumer notebook shipments drawing attention away from Android devices during the holiday season.

However the lower price points of such devices (specifically notebooks and 2-in-1 hybrids) leads to a drop in ASPs and vendor margins, even as hybrids are performing "very well" by serving as a replacement for both older notebooks and tablets, leading customers to hit two birds with one device stone.

From a global perspective Q4 2014 PC shipments are also up, if slightly-- specifically by 1% Y-o-Y to reach 83.7m units, an indication of "slow but consistent" improvement following over 2 years of decline.

"The PC market is quietly stabilising after the installed base reduction driven by users diversifying their device portfolios," Gartner says. "Installed base PC displacement by tablets peaked in 2013 and the first half of 2014. Now that tablets have mostly penetrated some key markets, consumer spending is slowly shifting back to PCs."

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