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Market Trends - Stats

Gartner: -14% Decline for Devices in 2020

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Gartner: -14% Decline for Devices in 2020

According to Gartner, global device (PCs, tablets and mobile phones) shipments are set to reach 1.9 billion units in 2020, a decline by -13.6% brought about by the coronavirus (aka Covid-19) pandemic.

“The forecasted decline in the PC market in particular could have been much worse,” the analyst says. “However, government lockdowns due to Covid-19 forced businesses and schools to enable millions of people to work from home and increase spending on new notebooks, Chromebooks and tablets for those workers. Education and government establishments also increased spending on those devices to facilitate e-learning.”

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GfK: Europeans Turn to CE During Lockdown

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GfK: Europeans Turn to CE During Lockdown

According to GfK, the current lockdowns have lead to consumers buying of all manner of CE, from PCs and notebooks to TVs and gaming consoles, as Europeans look for means to both work and play during the coronavirus (aka Covid-19) pandemic.

However, one has to keep in mind many stores are closed, and online sales cannot fully offset the "significant" losses in the big 5 European markets-- Great Britain, Germany, France, Spain and Italy. That said, GfK points out consumers are looking for means to cope with life during this "new normal," and retailers and manufacturers need to understand what purchases are preponed and postponed in order to secure the relevant and essential assortment.

In terms of "extraordinary" sales spikes, working from home has driven up sales of monitor (120% Y-o-Y), printers (68% Y-o-Y), notebooks (62% Y-o-Y) and keyboards (61% Y-o-Y) in the 5 major European markets during the 4 weeks starting from 7 March to 5 April 2020 (weeks 11 to 14 of the pandemic). Webcams see the biggest sales growth at 297% Y-o-Y. Meanwhile the stockpiling of groceries has lead to more purchases of freezers and refrigerators. In Great Britain, freezer sales are up by 317% Y-o-Y, and in Germany such sales are up by 185% Y-o-Y. France also sees freezer sales growth of 44% Y-o-Y.

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Gartner: Coronavirus Leads to PC Decline

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Gartner: Coronavirus Leads to PC Decline

According to Gartner, global PC shipments total 51.6 million units in Q1 2020-- a -12.3% Y-o-Y decline, the sharpest since 2013, and the direct result of the coronavirus pandemic after three consecutive quarters of growth.

The decline, of course, affect the EMEA market as shipments are down by -7% Y-o-Y to 16.8m units. Gartner says such decline is likely to continue throughout 2020, as the end of Q1 2020 saw a dramatic drop in both business and consumer PC purchases due to intense coronavirus lockdown measures across various countries in the region.

“The single most significant influencing factor for PC shipment decline was the coronavirus outbreak, which resulted in disruptions to both the supply and demand of PCs,” the analyst says. “Following the first lockdown in China in late January, there was lower PC production volume in February that turned into logistics challenges."

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Context: Coronavirus Drives Accessory Growth

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Context: Coronavirus Drives Accessory Growth

Webcams, headsets, software and notebooks-- the categories seeing the biggest increase in channel revenue across W. Europe, Context reports, as home working and schooling forces "major" changes in demand.

According to the analyst, the four weeks ending 22 March 2020 see the biggest Y-o-Y revenue increase for webcams (127%). Following are headsets and microphones (76%). Notebook also see strong 36% Y-o-Y growth in Q2 2020, with sales surging particularly in March across both business and consumer markets. Context says Y-o-Y growth during the first 3 weeks of March 2020 total nearly 56% for business notebooks, and 44% in consumer space.

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Context: Coronavirus Drives W. European PC Sales

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Context: Coronavirus Drives W. European PC Sales

According to Context, PC sales through the largest W. European distributors are up by 38% Yo-Y on the first 3 weeks of March, as the spread of the coronavirus (aka Covid-19) drives demand for remote-working hardware.

The demand for home-office equipment has lead to 51% Y-o-Y sales growth of notebooks, and a 9% rise in desktops. The increase is greater for business-targeted products, since commercial notebook sales are up by 56% Y-o-Y compared to 44% for consumer-targeted products. The difference is more stark in desktops, with a 16% Y-o-Y increase in just the business-targeted segment.

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