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Gartner: W. Europe PC Shipments Down -11.4%

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W. European PC shipments total 14.8M units in Q3 2011-- an -11.4% Y-o-Y decline according to Gartner. The analyst rightfully describes the results as "unpleasant reading for the PC industry."

After all Q3 is traditional "strong" consumer quarter, being the back-to-school sale season. Thankfully, the inventory build-up slowing down the last 4 quarters appears to be clearing up.

Europe PC Market

The mobile PC market declines by -12.6% Y-o-Y-- mostly due to the sharp decrease of over -40% in mini notebook shipments-- while Q3 2011 desktop PC shipments are down by -8.7% Y-o-Y.

Gartner says the consumer segment is the hardest hit-- decreasing by -18.8% Y-o-Y.

The professional segment also remains remains subdued due to the still pessimistic economic outlook, declining by -2.1% Y-o-Y as the "much hoped-for" migration to Windows 7 only manages to crawl forward.

HP remains the top W. European PC vendor with 22.7% market share, despite the uncertainties its PC division was facing. The company was considering either a spin-off or an outright sale, before backing up on such a decision.

Acer continues losing market share (down to 15.2% market share, from 24.5% in Q3 2010) and continues facing bloated inventory-- opening the channel for the likes of Asus, now in 3rd place (beating Dell with 10.6% market share) thanks to "sharp growth" in notebook shipments across consumer and SMB segments.

Apple takes 5th place with double-digit growth in both consumer and professional segments, particularly with mobile PC shipments growing by 28% Y-o-Y.

In conclusion? The W. European consumer confidence "permanently shaken", as economic issues continue spreading across most of the region. One can see declines across all regions, even if France sees better results than most of Europe-- a -2.1% Y-o-Y decline, compared to the -11.4% European average.

Go Gartner Says W. European PC Market Declined 11% in Q3 2011

Is the iPad losing Momentum?

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Will the Apple iPad colossus receive a beating from the hungry low-cost competition this holiday season? Goldman Sachs analyst Bill Shope thinks so, writing "...we believe it is prudent to assume the iPad is facing some near-term demand challenges."

Apple LosingThe reasoning comes via Hon Hai forecasts predicting "more limited upside to iPad units" by reducing Q4 2011 forecasts from 15.4M units to 11.6M due to "weak demand."

Pricing is the obvious reason for such "demand challenges", and Shope believes the iPad is long "overdue" a price cut. And that's before one even mentions heavyweight competition labelled "Amazon Kindle Fire."

The Apple disciples might insist the iPad has a superior app ecosystem or a bigger screen, but ultimately one main factor drives purchase choices in these troubled times-- tightening budgets.

A Kindle Fire costs $199, while the cheapest iPad costs $499. Barnes & Noble offers a Nook tablet at a price similar to the Fire's. You don't need to be a Goldman Sachs analyst to do the math. Hell, you don't even need an abacus.

No one gets between a lean, hungry dog and his dinner, specially not a greedy one.

Of course, Apple could re-energise iPad demand by launching Siri on the device or simply slashing prices... and profit margins.

It's good to know the tablet wars will continue waging on.

Go Goldman: Demand for the iPad is Fading (Businessinsider.com)

HP Reveals Ultrabook, Notebook Range Refresh

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HP launches the Folio 13-- the first ultrabook from the company-- together with a refresh to the Envy notebook range.

Folio 13The Folio 13 is 18mm thick, weighs around 1.5kg and has a 13.3" BrightView display. HP says it also has up to 9 hours of battery life.

Inside are either Intel Core i3 or i5 processors, together with a 128GB SSD and RJ-45 and USB 3.0 ports. One model also includes a TPM embedded security chip handling data protection.

Meanwhile the Envy series gets an upgrade-- with the Envy 15, 17 and 17 3D models. All models now carry Beats audio technology (with x6 speakers and subwoofer) and an aluminium analog volume dial, as well as Intel Quad Core and AMD Mobility Radeon processors.

Models come with either 15.6" or 17.3" displays, with Radiance Infinity displays as an optional choice. Connectivity also comes through HDMI and DisplayPort support. The Envy 17 (obviously) carries a 3D display using HP active shutter 3D glasses.

Go HP Unveils First Ultrabook

Go HP Debuts New Envy Notebooks

HMV Trials Dedicated CE Shop Format

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In attempts to improve declining sales ahead of the holiday season (and maybe taking advantage of Best Buy's UK closure) HMV opens the trial of the first Techshop store at One New Change mall, London.

HMV TechshopAs the name implies the 111.5 square metre HMV Techshop focuses on selling CE (including tablets, notebooks and MP3 players), alongside a small video game and DVD/Blu-ray title selection. Customers are also able to try goods and ask for advice from tech advisers in-store.

HMV Head of Technology Ewan Pinder mentions headphones as one successful retail item-- the retailer carries an exclusive Beats by Dr Dre set in "acid green," amongst others.

The retailer plans to open a second Techshop before Christmas, and will roll out the format more extensively should it prove successful.

Go HMV Group

Ten Times the Capacity from Li Ion Batteries?

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Researchers at the Northwestern University claim they managed to increase both charging capacity and speed of lithium ion batteries by 10x-- potentially pointing to the future of mobile power.

Li IonLi ion batteries are not only found in most mobile devices-- from mobile phones to laptops-- but also in electric cars and even "exoskeleton" robots.

Current Li ion batteries create charge by moving lithium from one end of the battery to the other (from anode to cathode), and recharge through the sending of ions from electrolyte to the anode. Inside the batteries are layers of carbon-based graphene sheets, in which lithium ions are "packed."

The new process involves making millions of tiny holes in the graphene sheets (each 10-20nm in size), creating a "shortcut" for ion movment. In addition, the team also sandwiches small silicon clusters between each graphene layer, allowing the increase of lithium ion density-- whereas x6 carbon atoms can accomodate 1 lithium ion, 1 silicon accomodates x4 lithium ions.

The researchers say charging capacity and speed does fall sharply after 150 test charges, but "after 150 charges, which would be one year or more of operation, the battery is still five times more effective than lithium-ion batteries on the market today." They believe the technology can become commercially viable within 3 - 5 years, following work on an electrolyte system shutting down the battery automatically at high temperatures.

Go Better Batteries (Northwestern University)

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