As we predicted, Amazon has launched an online store featuring customisable 3D printed objects, which will be produced on demand by the company’s 3D printing provider, and shipped to the client. This approach, bringing manufacturing several steps closer to the consumer without requiring them to invest in a printer in the home, was forecast in our overview of 3D printing in November 2013.
Amazon announced a marketplace that gives customers access to more than 200 unique print on-demand products, many that can be customised by material, size, styles and colour variations, and personalised with text and image imprints. The new store is one of the largest online destinations to discover 3D printed products featuring convenient search tools, interactive 3D preview functionality and a product personalisation widget. At launch to start, customers will find a wide range of items to browse including jewellery, toys, home décor and fashion accessories.
“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail - that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalise and truly make their own,” said Petra Schindler-Carter of Amazon.
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