According to IDC, EMEA PC shipments are set to total 72.1 million units in 2019-- a 0.6% increase over 2018 brought about by the commercial segment, since weakness within the consumer continues to "constrict overall growth."
"The W. European PC market continued its growth momentum in Q3 2019, thanks to the ongoing commercial refresh ahead of Windows 7 EOS," the analyst says. "Enterprises and the public space were the frontrunners in the Windows 10 refresh to avoid the additional surcharge of Windows 7 support after January 2020. Predictions to H1 2020 remain positive owing to the strong demand from SMBs, but a further intensification of the Intel CPU shortage is expected to inhibit some of the fulfilments."
In total commercial growth is to clock at a "sizable" 9.8% for 2019, despite potential CPU shortages leading to the inability to meet demand brought about by the Windows 10 refresh. Alternative Intel SKUs and AMD configurations can fill some of the gap between the supply of Intel CPUs and market demand, and the market segment will be further strengthened by enterprise mobility adoption, a strong pipeline of projects across all segments and Q4 2019 "use it or lose it" budgets in the public space.
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