Inventory issues, political instability in C. Europe and the M. East, and currency fluctuations continue to affect the EMEA PC market in Q3 2015 IDC reports, as shipments drop by -23% Y-o-Y to 18.4 million units.
Windows 10 machine shipments did show an increase in September but the free upgrade program ensured no significant demand, instead allowing retailers to focus on selling remaining Windows 8 product stock.
"The Q3 2015 trends in the EMEA PC market turned out to be very similar to Q2 2015," the analyst says. "Bringing inventory levels under control has proven to be very challenging but there has been clear progress and this should facilitate new shipments in Q4. Moreover, some countries in the region continued to suffer from currency volatility and political instability, which have now been constraining IT spending for several quarters."
The PC shipment contraction is visible across all EMEA regions-- W. European shipments are down by -18.4% Y-o-Y, MEA sees a -28.4% Y-o-Y drop and CEE has the steepest 31.3% Y-o-Y decline. The market suffers in comparison against Q3 2014, when Bing notebooks boosted the consumer notebook segment while the enterprise segment was benefiting from end of Windows XP support related renewals, and as such consumer segment shipments are down by -28.1% Y-o-Y and enterprise shipments contract by -17.2%. Y-o-Y
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