Intel confirms ambitions to enter the online TV market-- at the AllThingsD Dive Into Media conference Intel corporate VP of media Erik Huggers claims the company will provide a "superior experience" to what is currently available.
The development comes from Intel's newly formed media division formed by former Apple, Jawbone, BBC and Microsoft employees.
Apparently already in testing, the Intel take on STBs delivers live TV via the internet (with smaller channel bundles than what cable companies offer) and a "Catch Up TV" video-on-demand service.
In other words, the company is gunning for both cable and video-on-demand business through an Intel-powered "an all in one solution" providing "not a value play but a quality play.”
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