Microsoft starts dropping the Nokia branding from Lumia smartphones-- Nokia France is the first country to adopt the "Microsoft Lumia" monicker, as announced on the company's Facebook page.
The Facebook post says Nokia France will change its name to Microsoft Lumia "in the coming days."
Microsoft confirms to The Verge other countries will soon follow the rebranding, which involves the renaming of social media accounts as well as websites and, eventually, products. This should come to no surprise, as Nokia Windows Phone apps have already been rebranded to Lumia.
Holiday season ads for the Microsoft smartphones should also push the Microsoft Lumia name.
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