According to Strategy Analytics, global tablet shipments are down by -7% Y-o-Y on Q1 2018, even as major vendors such as Apple and Amazon manage to increase shipments through lower hardware prices.
In fact, Q1 2018 iPad shipments show 2% Y-o-Y growth-- or -31% Q-o-Q decline, if due to comparison to a strong Q4 2017-- reaching 9.1m units, driving Apple tablet market share to 23.4%. Education remains a "good opportunity" for Apple, since schools often use both PCs and tablets for different use cases. As such it comes to no surprise the company is launching the basic iPad with Pencil refresh for Q2 2018, just in time for the school buying season.
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