The 12th of September sees Apple inaugurate its new, purpose-built theatre-- named, of course, the Steve Jobs Theatre-- with the launch of the latest iPhone models, as well as the Watch Series 3 and the Apple TV 4K.
Following an preamble on the state of the Apple Store by retail chief Angela Ahrendts, Tim Cook took to the stage to present the next version of the Watch. First off was the revelation the Watch is now the top watch in the world, beating even the likes of Rolex and Fossil, while customer satisfaction is no less than 97%. The company also claims the Watch is now the most used heart rate monitor in the world.
But what is really interesting is the next generation of Watch-- Watch Series 3, now with built-in cellular radio for truly bringing the Dick Tracy 2-way wrist radio dream to life. The smartwatch shares a number with the user's iPhone, streams Apple Music and pairs with with the AirPods. Powering it is a new dual-core processor promising a 70% performance boost, together with a custom W2 wifi/Bluetooth chip. Handling cellular connectivity is an electronic SIM, while the antenna is built right into the display.
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