In the French cities of Lille and Lyon, Orange opens two operator stores, with over 400 m² dedicated to service and the customer experience.
Refering to their newest outlets as "the biggest telecom operator stores in Europe", Orange pioneers a new store concept, putting service at the heart of the customer experience. At least 20 sales staff and 12 techs are on site.
You could call this approach "Apple à l'Orange." These stores, like Apple stores, are service-centric, expansive, and loaded with Continue reading...