The Zune-- Microsoft's ill-fated mp3 player-- will never make it to Europe after all; not after Bloonmberg's report on Microsoft stopping the release of new Zune models.
Bloomberg's source says the company will shift focus to other devices, with the "Zune" name living on as a music shop/streaming service for PC, Windows Phone 7 and XBox 360.
The player never made it officially to Europe, with Steve Ballmer confirming Microsoft's plans (or lack thereof) for not releasing the device on our shores in October 2010.
The Zune managed to take over 9% of the US portable media player market 6 months after its November 2006 launch. An iPod Touch-rivalling HD model was released in 2009-- but by then the brand's market share fell to a mere 2%.
Should we start missing the Zune now? Not when we hardly even got to know it...
Go Microsoft is Said to Stop Releasing New Zune Models (Bloomberg)
