One of Europe’s largest online retailers of electrical and technology products will join the YouTube era and launch a new monthly video podcast. Misco will use the regular video podcast to reach customers with technology updates and product news, thereby leveraging site traffic, providing a more compelling user experience, encouraging “more informed” buying choices, and directly adding value to its products through a modern, in-your-face communications channel.
More and more retailers will need help jumping on the video meal ticket that’s been served up by YouTube and the "web video generation".
This podcast was not produced by Misco in-house-- instead they turned to video integrator Flixmedia. The video podcast will broadcast via misco.co.uk, available free for download and subscription.
Flixmedia provides online content solutions for makers of consumer goods (including HP, Philips, Symantec, Dyson, Panasonic and Toshiba). It offers production of online product videos (QuikClips) and the distribution of the content to its Flixmedia Global Distribution Network.
