Wired magazine opens a pop up store in Times Square for the holiday season-- a temporary space for both vendors to show off the latest in CE and customers to have fun with the latest gadgets.
It is the 7th year for the Wired store, now something of a Christmas tradition in the Big Apple.
The store carries a wide variety of offerings-- from toy robots to a deluxe 24-carat gold plated Atari console and even giant Lego sculptures. It also has interactive features, such as a Tissot augmented reality screen. After trying out, customers can order their choices by scanning bar codes with their mobile device.
Wired uses the SONAR mobile app to provide personalised product recommendations-- and suggests similar pop up arrangements can prove to be an extra retail opportunity, encouraging customer spending.
