In attempts to improve declining sales ahead of the holiday season (and maybe taking advantage of Best Buy's UK closure) HMV opens the trial of the first Techshop store at One New Change mall, London.
As the name implies the 111.5 square metre HMV Techshop focuses on selling CE (including tablets, notebooks and MP3 players), alongside a small video game and DVD/Blu-ray title selection. Customers are also able to try goods and ask for advice from tech advisers in-store.
HMV Head of Technology Ewan Pinder mentions headphones as one successful retail item-- the retailer carries an exclusive Beats by Dr Dre set in "acid green," amongst others.
The retailer plans to open a second Techshop before Christmas, and will roll out the format more extensively should it prove successful.
Go HMV Group
