Apple benefits from the "iPad Effect" as it takes 12.4% share of WW mobile PC shipments, with iPads making up 8% of shipments.
Displaysearch's shipment report notes Apple is now 3rd global mobile PC vendor, after HP and Acer.
Without the iPad, Apple's WW mobile PC market share would be a mere 4.8%.
Part of the reason of Apple's growing market share is the lack of competitive tablet devices from other brands-- even if non-English iPad content is still sparse.
EMEA mobile PC shipments grow to 18.2m in Q3 2010-- growing by 14.7% Y-o-Y.
HP remains global leader, with 17.3% Q3 2010 market share (9.5m units shipped). Acer follows with 16.5% market share (9.1m units). After Apple are Dell (11% market share) and Toshiba (8%).
Displaysearch concludes the key to understanding true demand outlook is recognising the evolving meaning of the term "personal computer" for customers.
