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Russia Bets on E-Readers

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The Russian government owned nanotechnology company Russnano is to invest $150 million in e-reader screen manufacture.

ereadersThe Financial Times reports screens manufactured in Russia will be sent to Taiwan for assembly before export.

Russia appears to be a huge potential market for e-readers. Russians download books onto any device they find-- from laptops to mobile phones and iPads.

Even though Russians are avid readers, a number of high profile book retailers went bankrupt following the economic crisis. E-book sales, however, remain bouyant and are only expected to grow further as the Russian economy recovers.

Ths goes to show e-readers are growing as their own device category, following the Kindle's success and readers' acceptance e-ink displays.

Go Betting on Russia's E-Readers