Maplin announces the rollout of its "store of the future" rebranding initiative, following "significant" improvements in both sales and footfall at refurbished outlets.
Designed by 20.20, the "store of the future" format made its debut on November 2016 in The Beehive Centre, Cambridge. Since then it was adapted and refined at 6 other stores in Staines, Sittingbourne, Crewe, Salford, Oxford and Chesterfield. Maplin says these stores have seen an average Y-o-Y sales increase of 15%, as well as an 18% increase in footfall.
The store format features interactive digital displays developed by SignStix. Maplin says the Cambridge Beehive outlet saw over 20000 digital interactions with the smart home kit on display, with customers interacting with the technology and getting advice from store staff.
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