HP is in. Microsoft and Intel, too. Ingram Micro, Tech Data, ABC Data and other distributors have opened Business Units or appointed product managers. Best Buy, WalMart, Media Markt, Staples, Synaxon and even Cool Blue are selling it at retail. Not to mention companies like Verbatim selling "filament" to print in 3D like they did for the PC with diskettes and CDs.
3D printing is IT's Next Big Thing. There are 3D scanners that attach to an iPad... applications that link to HP Sprout, Oculus Rift and Augmented Reality...service bureaus and even clouds where you find 3D printing-as-a service. And a number of e-commerce platforms that sell or give away content, fighting to be the iTunes of 3D printing.
While the song may be different, many in IT will recognize the tune and dance to the beat.