Media-Saturn announces the Electronics Online Group (EOG), essentially a bundle of all its online pure-play activities with redcoon at its core and German comparison portal Idealo founder Martin Sinner as CEO.

According to the retailer the EOG will focus on growth via acquisitions and new online concepts, such as specialist web shops offering "hot trends" such as wearables and other future devices. Each pure-play concept will have own positioning in terms of pricing, product range, services and lifestyle relevance, and thus target different customer segments.

"In addition to Media Markt and Saturn's online activities, we also want to make our mark on the online pure-play market," Media-Saturn CEO Pieter Haas says. "Based on the Media-Saturn Group's purchasing power and redcoon's logistics in Erfurt, we see major growth opportunities for pure players like redcoon but also for new online concepts and acquisitions in this sector."

As mentioned earlier Sinner is EOG CEO, taking over redcoon from interim  CEO Georg W. Mehring-Schlegel. Sinner founded Idealo back in 2000, and was product management consultant at Bild.T-Online from 2001 to 2003.

Go Media-Saturn Wants to Boost Growth in Online Pure-Play Sector