How Does Europe's Digital Future Score?

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comScore releases the 2013 Europe Digital Future in Focus report-- an overview of the European digital landscape providing a guide to current trends in web usage, online video, mobile and search.

Europe in Focus"European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape," the analyst says.

According to the report 408.3 million in Europe used the internet via either PC or laptop in December 2012, a 7% Y-o-Y increase.

Within the EU5 (France, Germany, Italy, Spain and UK) 57% of mobile users owned a smartphone during Q4 2012, with Spain having the highest (66%) smartphone adoption rate. For the same period 23m EU5 users own both smartphone and tablet.

Samsung owns the OEM market in the EU5 region with 32% share, followed by Apple. Android is the OS of choice for 50% of smartphone owners, with iOS coming second.

Smartphones also find more use for shopping-- according to the report during the Q4 2012 period 19.2m smartphone owners (or 14.1%) in the EU5 acquired a product or service via smartphone.

Europeans spend most time (an average of 6.7 hours monthly) on social media sites, while 8 out of 10 European internet users visited a news/information site on December 2012, with the time spent on such sites growing by 10% throughout the year.

The report also includes a scorecard section listing to top sites for all the 18 European countries comScore measures complete with an overview of top news, retail and online banking sites per market.

Go comScore 2013 Europe Digital Future in Focus