Canon announces the EOS M-- the first take on the fast-growing "mirrorless" camera segment from a company best known for bulkier single-lens-reflex (SLR) models.
"Mirrorless" cameras lack conventional mirror-based viewfinders (using a digital equivalent) allowing for lighter, more compact bodies with the capability for intechangeable lenses.
The EOS M has an 18MP APS-C CMOS sensor and uses lenses from the Canon SLR range, as the use of "EOS" name indicates. It ships with either a standard 22mm lens or a higher-magnification zoom lens.
The mirrorless segment is possibly the next big thing in digital photography-- IDC predicts WW mirrorless camera shipments will reach 6.43 million units with 60% Y-o-Y growth. All the major camera vendors (including NIkon, Sony, Panasonic and Samsung) already sell mirrorless models.
Canon ships the EOS M from September 2012 in Japan, with overseas markets to follow.
Go Canon EOS M