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Software

Cloud Gaming to Change Retail Market

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On the eve of E3 in America, some game publishers think retail fails to support boxed PC games.

By refusing to stock certain games (and moving PC titles to the back of the store), retail inadvertently pushes publishers into digital distribution...

Go More on Cloud Gaming

Google OS Good to Go

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Google OS Good to Go

Start up a computer as fast as a TV can be turned on.

Google's new OS uses speed as its main entry point against Microsoft (and Apple). But it's real battle may lay with Qualcomm and others who seek to define netbook, MIDs and smartphone OS.

Here's a chart that illustrates FastBoot versus traditional PC boot.

Chrome OS resembles a web browser more than Windows and will be available on low-cost netbooks that meet Google's hardware specs (memory chips to store data instead of slower HDDs.) Continue reading...

When Windows 7 is Hard to Swallow…

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When Windows 7 is Hard to Swallow…

Go on, Microsofties, stuff yourself with an "Amerikanbanzu."

Tokyo's Burger King sells a Windows 7 Whopper stacked with 7 beef patties (total 1.75 pounds or .8 kg.)

victim

A promotion by Burger King Japan and Microsoft, the "super giant" burger measures 5.1" in diameter. The 7-layered Windows 7 Whopper costs--of course--777 yen (US$ 8.49) for the first 30 customers; the regular price is US$15.84 (1450 yen).

Harder-to-swallow: the rumour Apple is developing the Leopard Burger--a bigger, tastier, healthier Continue reading...

Goose Protects the Flock

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Goose Protects the Flock

Mobility Software is a Goose

Maybe you saw this Goose wandering around Planet Reseller at CeBIT? The wandering Goose was from the Hikanoos stand. They sell software and a drive under this bird brand.

The point of the wandering goose at CeBIT was to emphasize Goose lets you work safely anywhere, anytime on any computer. Goose enables mobility with security “as airtight as a goose”.

The Goose software turns any USB key into a secure and mobile portable computer device. You get a complete Continue reading...

Microsoft: Buyers Should Avoid "Apple" Tax

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Microsoft’s VP Windows Consumer Product Marketing Brad Brooks says buyers need to know "the hidden costs" of making a switch to Apple. In a CNET interview, Brooks named four "taxes:" Choice tax, Application tax, Technology tax , Upgrade tax. 

 If IBM invented the FUD factor (Fear Uncertainty Doubt) in computer sales, Microsoft’s version always seems to end up sounding more like Elmer Fudd.

Go A "Tax-ing" Argument

XP Cheats Death, Again.

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Microsoft extends availability of Windows XP on new PCs by six more months for OEMs and some developing markets.

Computer makers can "downgrade" machines from Vista Business or Ultimate to Windows XP Pro through July 2009. But Jan. 31 is still the last day system builders will be allowed to purchase XP licenses. So the system builder deadline has not changed. How fair is that?

Users can purchase PCs with XP through next July, just months before Microsoft plans to roll out Continue reading...

Bloatware as a Business

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Bloatware as a Business

What a tangled web we weave…that free, preinstalled software (often trial or demo) that we used to dangle in front of public (as a reason to buy a particular PC ) is now called "bloatware” by an unappreciative public. And retailers want to charge that public a service fee to take off the pre-installed software…

But software companies pay PC makers to load it up. Removal upsets software publishers and drives PC makers right into the negative margin zone.

We are an industry Continue reading...

What’s A Nice Guru Like You... Doing In A Place Like This?

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Apple Genius Bars versus Roving Geeks…As part of its $300-million marketing campaign to change the way we think about Redmond, Microsoft will deploy its own customer service reps at retailers like Best Buy and Circuit City.

At least 155 "Microsoft gurus" will be released in U.S. stores by year’s end. These gurus will answer questions about PCs and Microsoft products, demonstrating how the products work together. The idea is to get customers thinking Microsoft.

The Genius Bar Continue reading...

Google's Own Browser, "Chrome"

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The browser is the key to accessing web apps, so it's no surprise to see Google jump into the development of browser technology. And, of course, when they jump feet-first they land right on top of Microsoft and Internet Explorer. 

Chrome is now available as a free download.

GO Chrome

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