Global consumer PC revenues are down "slightly" in H1 2019, GfK reports, as they fall by -1.5% Y-o-Y to €23.2 billion. Mobile PC turnover is up by 1% to €18bn, while desktops and AIO see a -10% Y-o-Y decline to €5.3bn.
The analyst points out the processor supply shortage faced in Q4 2019, the effects of which are still being felt in 2019. It is the reason why H1 2019 mobile PC demand is down by -5% in unit term, leading to sales reaching 27.5 million units. W. European sales are down by -6% Y-o-Y. However, the importance of performance and premium features for consumers brought about a 1% increase in revenues worth €18bn.
“The PC may have lost the battle for the most personal device, but when it comes to performance and productivity, it is still irreplaceable," GfK says. "This explains why the demand for PCs is often use case-driven-- for gaming and entertainment, education, work and creativity for instance. Alongside that performance, consumers want the same appealing and sleek design they expect from their smartphone. This adds to their enjoyment when indulging themselves with premium products.”
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