The EMEA tablet market is down by -11.7% Y-o-Y in Q2 2019, IDC reports, with shipments reaching 9.6 million units, even if detachable/hybrid devices represent a bright spot with shipments growing by 11.8% Y-o-Y following 2 years of consecutive quarterly declines.
"The expectation of a detachable rebound in the market was finally realized in Q2 and on a bigger scale than anticipated," the analyst says. "This was mainly driven by shipment pull-in of the freshly released iPad Air, a budget alternative to the iPad Pro and a contender to the Surface Go in the midrange tablet market with keyboard capabilities that have the potential to become a back-to-school winner."
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