According to IDC the global market for augmented reality (AR) and virtual reality (VR) headsets is up by 25.5% Y-o-Y on Q2 2017, as shipments total 2.1 million.
Volumes are "slightly" down on a Q-o-Q basis, but recent price cuts on existing products and new product announcements should build the groundwork for a successful holiday season.
"Growth in the VR market has been rather sluggish compared to other recently introduced technologies as the amount of investment and, more importantly, the need for end user education is extremely high for VR," the analyst remarks. "Though the recent price cuts across all major platforms will help alleviate one of the barriers to adoption, providing consumers the opportunity to learn about products and try before they buy is still a significant hurdle faced by most companies."
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