According to Gartner global shipments of devices-- specifically PCs, tablets and mobile phones-- total 2.28 billion units in 2017, and are set to reach 2.32bn in 2018, a 2.1% increase.
Two markets drive overall device shipments. First are mobile phones, led by the high-end smartphone segment. Second are premium ultramobiles, with Apple and Microsoft Windows 10 device stimulating higher demand.
"Consumers have many technologies to choose from, which poses two main challenges for vendors. The first is to compete for wallet share, given how many devices consumers own. The second is to deliver value and maintain relevance-- to offer the right device to the right audience," the analyst says. "We will see more buyers focusing on value, rather than just price, and therefore considering higher-priced devices."
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