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Market Trends - Stats

Strategy Analytics: Android Top Tablet Dog

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Strategy Analytics: Android Top Tablet Dog

According to Strategy Analytics Android dominates the Q2 2013 tablet market, with the OS making 67% of global shipments reaching 51.7 million units with 43% Y-o-Y growth.

Android tablet shipments total 34.6m units through devices from both big OEMs (Samsung, Amazon, Google) and white box ODMs.

On the other hand the iPad sees Q2 2013 shipments dropping by -14% Y-o-Y to 14.6m units as iOS market share falls from 47.2% in Q2 2012 to 28.3%. One has to keep in mind the quarter saw no new iPad launches, even if the iPad mini has been on the market for a while.

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IDC: EMEA PC Market Remains Down in Q2

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IDC: EMEA PC Market Remains Down in Q2

According to IDC Q2 2013 EMEA PC shipments contract by -22.2% Y-o-Y as high inventory levels and slow consumer demand constrain new purchases by channel partners, and economic pressure affects enterprises.

Shipments total 19.6 million units-- 7.2m desktops (down by -14.6%) and 12.4m portable PCs (-269% decline).

"Q2 2013 continued to be impacted by large inventory in several countries. April and May were weak as expected as most vendors, retailers, and distributors focused on stock reduction, and while June was supported by starting replenishment ahead of the back to school and product transitions, the volume of new orders remained constrained as caution prevailed in particular in retail," IDC says. "The PC market is going through a major transition with evolving form factors and a larger product portfolio, but the expansion of the overall client device market continues to drive increasing consumer spending and will also support key opportunities for the industry in the commercial space."

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IHS: Worst Mobile PC Q2 in 11 years

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IHS: Worst Mobile PC Q2 in 11 years

According to IHS PC Dynamics Market Brief Q2 2013 is the worst 2nd quarter (on a Q-o-Q basis) for the WW mobile PC market in 11 years-- shipments drop by -6.9% Q-o-Q, while H1 2013 sees the worst performance since 2003.

In the past 10 years the global mobile PC market always saw Q-o-Q shipment recovery ranging from 0.5% to as much as 6.5% during Q2.

The analyst also says H1 2013 shipments are down by -11.2% compared to H2 2012. In contrast, mobile PC shipments had surged by a spectacular 41.7% during H1 2010.

“The mobile PC industry on the whole is struggling to find any momentum for growth as upheavals rock the market,” IHS says. “In particular, more nimble devices like tablets have taken over among consumers given their ease of use and unique form factor. Meanwhile, innovation in PCs has stagnated, and the recent influx of low-cost tablets has further eaten into an already decimated mobile PC space. With such dire numbers, many are wondering whether this signifies the start of more record declines for mobile PCs, or if the industry has hit rock-bottom.”

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Gartner: PCs Down, Mobiles and Tablets Up

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Gartner: PCs Down, Mobiles and Tablets Up

Gartner forecasts double digit declines of -10.6% for global 2013 PC (desktop and notebook) shipments, even as the overall "devices" market (covering PCs, tablets and mobiles) should reach shipments of 2.35 billion units with 5.9% growth.

Such a decline reflects not only shifting customer demands but also adjustments in the channel making room for H2 2013 product launches.

According to the analyst PC shipments will total 305 million units in 2013. The decline is offset somewhat to -7.3% if one counts ultramobile PCs-- bringing some good news to the thin, lightweight notebooks of the Chromebook or Ultrabook variety.


Ultramobile PC demand comes from upgrades over both regular notebooks and premium tablets (such as the iPad or Galaxy Tab 10.1) and should be even more evident come Q4 2013, once Bay Trail- and Haswell-based Windows 8.1 models hit the shelves.

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CONTEXT: Win 8 "Can't Arrest" PC Decline

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CONTEXT: Win 8

Despite the Windows 8 launch all PC segments show decline in W. Europe during Q2 2013 CONTEXT reports, as clumsy channel marketing and lack of attractively priced touch-based products undermine the potency of Windows 8 as a PC flagship.

“Demand for Windows 8 was not channeled particularly skilfully with mixed press prior to launch, insufficient marketing activity at store level as well as low availability of touch systems,” the analyst remarks.

CONTEXT does mention "some positives" for the period-- clamshell notebooks record a "lesser decline" and a Windows 7/8 upgrade scheme (free Windows 8 license upgrade for customers buying pre-installed Windows 7 Pro) created at least some demand.

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IDC: Q1 WLAN Market "Strong"

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IDC: Q1 WLAN Market

The global WLAN market (combining both consumer and enterprise segments) grows by 12.5% Y-o-Y during Q1 2013 IDC reports, making for another positive quarter for the industry.

The enterprise segment shows the strongest growth during the period-- 19.3% Y-o-Y. According to the analyst Q1 2013 is the 13th consecutive quarter with annual enterprise growth reaching over 15%.

The consumer WLAN market is also healthy, with Q1 2013 growth reaching 6.2% Y-o-Y.


"The explosion of mobile devices and the uptake of enterprise mobility applications continue to be top of mind for enterprise IT in terms of driving WLAN infrastructure growth across a wide range of enterprise verticals and use cases," IDC remarks. "While Q1 2013 saw some slowing of growth in wifi infrastructure rollouts for mobile offload applications, the longer term trend of cellular operators and managed service providers leveraging wifi stays intact and will continue to boost additional growth in the coming years."

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IDC: Tablets to Surpass PCs by 2015

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IDC: Tablets to Surpass PCs by 2015

According to IDC WW 2013 tablet shipments will reach 229.3 million units with 58.7% growth, up from 144.5m for 2012-- beating portable PC shipments for the year, with the PC market showing negative growth for the second consecutive year.

As a result the analyst forecasts tablet shipments will beat the entire PC market (covering portables and desktops) by 2015, since consumers continue to prefer purchasing tablets to deal with tasks such as web access, social media, emails and any number of apps.


"What started as a sign of tough economic times has quickly shifted to a change in the global computing paradigm with mobile being the primary benefactor," IDC remarks. "Tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them... for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC."

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Gartner: Worst W. European PC Decline Yet

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Gartner: Worst W. European PC Decline Yet

Gartner reports Q1 2013 W. European PC shipment decline for the 11th consecutive time with a -20.5% Y-o-Y drop on shipments reaching 12.3 million units-- the worst decline since Gartner started tracking shipments in the region.

"Wide availability of Windows 8-based PCs could not boost consumer PC purchases during the quarter," Gartner says. "Although the new Metro-style UI suits new form factors, users wonder about its suitability for traditional PCs."


All PC segments show declines. Mobile PC shipments fall by -24.6% Y-o-Y, while desktops drop by -13.8%. Shipments to the professional segment decline by -17.2%, and the consumer segment is hit even worse by -23.7%.

Both HP and Acer record declines of over -30%, even if HP remains the W. European market leader (with 19.7% market share) despite consumer notebook volumes dropping by half. On the other hand Acer slips to 3rd place in the vendor rankings, with shipments dropping by -36.8% Y-o-Y.

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Canalys: Android Dominates Smart Mobile Devices

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Canalys: Android Dominates Smart Mobile Devices

Global smart mobile device (combined notebook, tablet and smartphone) shipments total 308.7 million units with 37.4% Y-o-Y for Q1 2013 according to Canalys, with Android devices making 59.5% of shipments.

When it comes to other OS vendors, iOS has 19.3% market share thanks to strong smartphone and tablet market presence, while Windows share totals 18.1% through "relative" PC market strength.

Tablets continue to show the fastest growth of the three market segments-- Canalys reports WW Q1 2013 tablet shipments are up by 106.1% Y-o-Y to 41.9m units. Apple controls 46.4% of the market, even if it continues to lose share for the 3rd consecutive quarter to the Android-based competition.


"The commoditisation of the tablet market has happened far quicker than that of the wider PC market," the analyst says. "Profit margins are being squeezed and vendors without a low cost structure will find it hard to compete. A solid range of must-have accessories and a software and services strategy are vital as vendors will increasingly need to make revenue around their devices."

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