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Market Trends - Stats

Gartner: Notebooks Drive EMEA Q4 2014 PCs

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Gartner: Notebooks Drive EMEA Q4 2014 PCs

Gartner reports EMEA PC shipments total 26.5 million units in Q4 2014-- a "slight" 2.8% Y-o-Y increase driven by consumer notebook shipments drawing attention away from Android devices during the holiday season.

However the lower price points of such devices (specifically notebooks and 2-in-1 hybrids) leads to a drop in ASPs and vendor margins, even as hybrids are performing "very well" by serving as a replacement for both older notebooks and tablets, leading customers to hit two birds with one device stone.

From a global perspective Q4 2014 PC shipments are also up, if slightly-- specifically by 1% Y-o-Y to reach 83.7m units, an indication of "slow but consistent" improvement following over 2 years of decline.

"The PC market is quietly stabilising after the installed base reduction driven by users diversifying their device portfolios," Gartner says. "Installed base PC displacement by tablets peaked in 2013 and the first half of 2014. Now that tablets have mostly penetrated some key markets, consumer spending is slowly shifting back to PCs."

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Gartner: Slow Tablet, PC Sales for 2015

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Gartner: Slow Tablet, PC Sales for 2015

Gartner predicts a slow 2015 for the tablet market, with global sales growing by 8% to 233 million units following a "troubled" 2014, one where growth failed to reach the levels seen in the last 4 years.

"The collapse of the tablet market in 2014 was alarming," the analyst remarks. "In the last 2 years global sales of tablets were growing in double-digits. The steep drop can be explained by several factors. One is that the lifetime of tablets is being extended-- they are shared out amongst family members and software upgrades, especially for iOS devices, keep the tablets current. Another factor includes the lack of innovation in hardware which refrains consumers from upgrading."

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The CIT Top 10 for 2014

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The CIT Top 10 for 2014

As this year in Consumer IT comes to a close, we get around to decide which industry stories were the most important. Was the HP split the biggest story of the year, or was it Windows reaching version 10? Take a moment to gather your Top 10 before comparing it with ours below!

HP breaks up: In a bid to turn its fortunes around HP got to split itself in two, with one half taking PCs and printers while the other handles corporate hardware and services operations. This means HP is effectively two companies, HP Inc and Hewlett-Packard Enterprise.

PC market sees improvement: Analyst appear to agree that the PC market returns to growth in 2014, following a difficult 2013. For instance, IDC says Q3 2014 EMEA PC shipments were up by 10.3% Y-o-Y, with shipments driven by W. European markets, while Context says Q4 2014 W. European PC shipments are up by 16.9%.

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Context: "Solid" Q4 Growth for W. European PCs

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Context:

The W. European PC market (covering desktops, notebooks and workstations) sees "solid" growth during Q4 2014 Context reports, with volume sales growing by 16.9% over the same period last year.

Fueling such growth is a 25.4% Y-o-Y increase in consumer PCs, one pushed by low-cost notebook sales during the early holiday shopping rush. However the analyst points out the return to consumer PC growth comes on the back of a weak 2013.

In the meantime business PCs show 6.9% Y-o-Y Q4 2014 growth, as a a "small" desktop decline offsets a 14.9% notebook increase. Context says business growth is slowing down as the XP migration effect is lessening, but unlike the consumer market the Q4 2014 results come on the back of positive 2013 results for the segment.

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Strategy Analytics: Lenovo, Asus Drive Q3 Tablets

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Strategy Analytics: Lenovo, Asus Drive Q3 Tablets

Strategy Analytics reports Q3 2014 tablet shipments total 55.2 million units, a 6% Y-o-Y increase (or 5% Q-o-Q) in part driven by devices with innovative form factors from Asus and Lenovo.

Android OS share reaches 72%, an all-time high fueled by white box Android tablets available in many different screen size, connectivity and price options. Meanwhile Windows reaches 6%, a record for Microsoft thanks to a full quarter of Surface Pro 3 availability.

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JPR: Nvidia Up, AMD Down in GPUs

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JPR: Nvidia Up, AMD Down in GPUs

According to Jon Peddie Research (JPR) Q3 2014 PC graphics shipments show Nvidia is taking market share  back from AMD, as AMD shipments fall by -7% Q-o-Q,  Nvidia grows by 12.9% and Intel shows an 11.6% increase.

"The 3rd quarter is typically the big growth quarter, and after the turmoil of the recession, it appears that trends are following the typical seasonality cycles of the past," the analyst says.

When it comes to GPU attach rate (including integrated and discrete GPUs), Q2 2014 sees a 2% increase to 155%, while 32% of PCs have discrete GPUs (flat from Q1 2014)-- meaning 68% of PCs in uses today carry embedded graphics in the CPU.

JPR adds overall Q3 2014 PC shipments are up by 6.9% Q-o-Q, if down by -2.6% on a Y-o-Y basis. And, judging from GPU shipments, the analyst says PC vendor are "guiding cautiously" for Q4 2014.

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Gartner: Connected "Things" to Reach 25bn by 2020

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Gartner: Connected

According to Gartner the global number of "things" making the Internet of Things (IoT) will total 4.9 billion in 2015 before growing to 25bn by 2020, marking the IoT as a "powerful force" disrupting "all industries and all areas of society."

Gartner continues the IoT will support total services spending worth $69.5bn in 2015, a number set to reach $263bn in 2020.

“The digital shift instigated by the Nexus of Forces (cloud, mobile, social and information), and boosted by IoT, threatens many existing businesses. They have no choice but to pursue IoT, like they’ve done with the consumerisation of IT,” the analyst says.

Consumer applications will drive the number of connected things, as 2.9bn things should find use in the 2015 consumer market (over 13bn in 2020). Gartner predicts the IoT will transform familiar connected devices, such as ATMs and airline check-ins, with the addition new digital sensing, computing and communications capabilities, as well as create new ones. It gives such objects a "digital voice," a information stream reflecting their status and that of the surrounding environment.

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Gartner: Tablets Get Squeezed Out of Devices

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Gartner: Tablets Get Squeezed Out of Devices

Gartner reports 2014 tablet sales growth is slowing down to 229 million units with 11% growth, a far cry over 2013 growth of 55%, as customers prefer to either buy alternative devices or simply stick with their current tablets.

As a result tablets make just 9.5% of 2014 global device (combined PCs, tablets, ultramobiles and mobile phones) sales, which the analyst estimates will reach 2.4 billion units with 3.2% growth.

"The device market continues to evolve, with the relationship between traditional PCs, different form factor ultramobiles (clamshells, hybrids and tablets) and mobile phones becoming increasingly complex," Gartner says.

The tablet segment's downward trend stems from the slowdown in basic ultramobiles-- new iPad and Android tablet sales-- and the lifetime extension of current tablets to 3 years by 2018. Thus Gartner projects 90m fewer new tablet sales and 155m fewer replacements through 2018, while some customers will replace their current tablets with hybrid or two-in-one devices.

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DigiTimes: Windows 10 Will Not Boost Notebook Demand

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DigiTimes: Windows 10 Will Not Boost Notebook Demand

DigiTimes reports a number of notebook component makers are not too optimistic on the effect Windows 10 will leave on the industry, and as such predict 2015 notebook shipments will only grow by 5-10% Y-o-Y.

How so, one might ask. The industry sources say Windows 10 was mainly designed to  fix general dissatisfaction over Windows 8, and lacks the kind of innovations that makes consumers buy new PCs. Microsoft even offers free Windows 10 upgrades to Windows 8 users, meaning there will be no significant replacement demand.

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