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Market Trends - Stats

Gartner: Devices to Reach 2.5 Billion

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Gartner: Devices to Reach 2.5 Billion

Global combined device (PCs, tablets, ultramobiles and mobile phones) shipments will reach 2.5 billion in 2015, Gartner reports-- a 2.8% increase over 2014 as market revenues drop by -7.2% to $226 billion.

The PC market sees a -2.4% shipment decline in 2015, reaching 306 million units.

"The fall in PC purchases is primarily due to expected price increases by vendors in Europe and other regions, which is forced by local currency depreciation against the dollar," the analyst says. "The currency squeeze is forcing PC vendors to increase their prices in order to remain profitable and, as result, it is suppressing purchases. We expect businesses will delay purchases of new PCs, and consumers will delay or 'de-feature' their purchases. However, this reduction in purchasing is not a downturn, it is a reshaping of the market driven by currency."

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IDC: W. European Mobile Market Reaches Saturation

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IDC: W. European Mobile Market Reaches Saturation

According to IDC the W. European mobile phone market fails to grow in 2014, making for a 2nd consecutive year of shipment declines-- a clear sign of saturation as overall 2014 shipments drop by -5.2% to 174.1 million units.

The feature phone segment is worst hit, with shipments dropping by 39% to 28.4m units and revenues worth $1.4 billion. IDC describes feature phones as nothing less than a niche segment, one representing just 16% of 2014 shipments and 2.2% of total market value.

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Canalys: Android Wear Devices Reach 720000

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Canalys: Android Wear Devices Reach 720000

According to Canalys Android Wear devices make 720000 out of overall 2014 smart wearable shipments reaching 4.6 million, with Motorola as "clear leader" despite constrained Moto 360 supplies.

Other Android Wear contenders include LG (whose G Watch R performed "significantly better" than the previous G Watch), Asus and Sony.

In non-Android wearables, the Pebble sees success since its 2013 launch, wit shipments reaching 1m units thanks tp continual software updates, a healthy app store and price cuts driving strong H2 2014 sales.

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Android Shipments Reach 1 Billion

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Android Shipments Reach 1 Billion

Apple might claim its biggest iPhone-driven quarter ever, but Android also reaches a milestone in 2014-- global Google-powered smartphone shipments reach 1 billion units in 2014, a first according to Strategy Analytics.

The analyst says overall 2014 smartphone shipments total 1.3bn (another industry record) with 30% growth, up from 1bn in 2013. Android device account for 81% of the total, one driven by shipments in emerging markets such as China and Indonesia.

The only threat to Android is, of course, iOS-- 2014 iPhone shipments total 192.7m with 15% smartphone share according to the analyst, as the iPhone 6 and 6 Plus models reenergise Apple growth through high-end market sales. On the other hand Windows Phone remains niche with 3% share and shipments reaching 38.8m units.

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Tablets Reach W. European Saturation

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Tablets Reach W. European Saturation

According to Futuresource Consulting both smartphone and tablet markets are reaching saturation in W. Europe, but while smartphone shipments continue to grow the same cannot be said on a tablet market headed for decline.

In fact, the analyst says major markets have reached tablet saturation earlier than expected, and as such W. European tablet shipments are slowing down during 2015 before consumer shipment start declining by 2017.

Apple and Samsung make "more than half" of 2014 tablet shipments.

"There has been a significant shift towards smaller screen sizes in the last few years, but this is now stabilising, with 60% of the market falling into the 7- to 8-inch category in 2014," Futuresource adds. "In the UK, overall tablet shipments declined by 2%, despite double digit growth in the total W. European market and 24% growth in E. Europe."

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IDC: Holiday Promotions Save EMEA PC Growth

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IDC: Holiday Promotions Save EMEA PC Growth

According to IDC EMEA Q4 2014 PC shipments total 25.5 million units with 2% Y-o-Y growth as "strong" holiday season consumer demand helps the market retain positive (if "modest and patchy") results for a 3rd consecutive quarter.

The analyst adds EMEA shipments for overall 2014 are up by 5.5% to 93.3m units.

W. Europe remains the growth driver for the region, with 10.7% Y-o-Y Q4 2014 shipment growth through "healthy" consumer shipments, while CEE shipments are down by -18.7% Y-o-Y and MEA shows 2.6% Y-o-Y growth. Meanwhile currency fluctuations impact N. Europe, Russia and other CEMA countries, as do an unstable political situation and macroeconomic weaknesses. Either way, the analyst says EMEA dynamics point out a need for renewals in mature markets, as well as the struggles of emerging economies.

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Gartner: Notebooks Drive EMEA Q4 2014 PCs

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Gartner: Notebooks Drive EMEA Q4 2014 PCs

Gartner reports EMEA PC shipments total 26.5 million units in Q4 2014-- a "slight" 2.8% Y-o-Y increase driven by consumer notebook shipments drawing attention away from Android devices during the holiday season.

However the lower price points of such devices (specifically notebooks and 2-in-1 hybrids) leads to a drop in ASPs and vendor margins, even as hybrids are performing "very well" by serving as a replacement for both older notebooks and tablets, leading customers to hit two birds with one device stone.

From a global perspective Q4 2014 PC shipments are also up, if slightly-- specifically by 1% Y-o-Y to reach 83.7m units, an indication of "slow but consistent" improvement following over 2 years of decline.

"The PC market is quietly stabilising after the installed base reduction driven by users diversifying their device portfolios," Gartner says. "Installed base PC displacement by tablets peaked in 2013 and the first half of 2014. Now that tablets have mostly penetrated some key markets, consumer spending is slowly shifting back to PCs."

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Gartner: Slow Tablet, PC Sales for 2015

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Gartner: Slow Tablet, PC Sales for 2015

Gartner predicts a slow 2015 for the tablet market, with global sales growing by 8% to 233 million units following a "troubled" 2014, one where growth failed to reach the levels seen in the last 4 years.

"The collapse of the tablet market in 2014 was alarming," the analyst remarks. "In the last 2 years global sales of tablets were growing in double-digits. The steep drop can be explained by several factors. One is that the lifetime of tablets is being extended-- they are shared out amongst family members and software upgrades, especially for iOS devices, keep the tablets current. Another factor includes the lack of innovation in hardware which refrains consumers from upgrading."

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The CIT Top 10 for 2014

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The CIT Top 10 for 2014

As this year in Consumer IT comes to a close, we get around to decide which industry stories were the most important. Was the HP split the biggest story of the year, or was it Windows reaching version 10? Take a moment to gather your Top 10 before comparing it with ours below!

HP breaks up: In a bid to turn its fortunes around HP got to split itself in two, with one half taking PCs and printers while the other handles corporate hardware and services operations. This means HP is effectively two companies, HP Inc and Hewlett-Packard Enterprise.

PC market sees improvement: Analyst appear to agree that the PC market returns to growth in 2014, following a difficult 2013. For instance, IDC says Q3 2014 EMEA PC shipments were up by 10.3% Y-o-Y, with shipments driven by W. European markets, while Context says Q4 2014 W. European PC shipments are up by 16.9%.

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