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Market Trends - Stats

IDC: Tablets to Rebound on 2018

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IDC: Tablets to Rebound on 2018

Tablets might be on the decline during 2016, but IDC has a positive report for the future-- the device category will return to growth come 2018 and continue at least until 2020, thanks to the popularity of detachable/hybrid tablets.

"Appealing to the commercial audience will be key as detachable tablets aim to take a larger piece of the traditional PC market," the analyst says. "Windows and iOS already have solid detachable offerings and with the latest version of Android, Google will also have a horse in the race as they finally offer better multitasking support and added security features."

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How to Survive in a Post-Tablet World

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How to Survive in a Post-Tablet World

As tablet shipments continue sliding vendors need to "strategise survival tactics for their product portfolios," ABI Research says-- even if room can still be found for mid-term growth.

A number of companies have managed to find different means to survive. For instance, Amazon and Huawei continue making tablet despite dwindling figures, as does Xiaomi in conjunction with a Microsoft tie-up involving Android devices with pre-installed Office and Skype.

“Amazon and Huawei may successfully buck the trend, but each company is taking a drastically different stance on how to best accomplish this,” the analyst says. “Amazon managed to move away from raising revenue through hardware to recurring digital content sales, but Huawei, and even Lenovo for that matter, are instead looking to form a wider product suite that includes tablets in addition to their legacy PC and smartphone products.”

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Gartner: Smartphone Sales Growth Down to Single Digits in 2016

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Gartner: Smartphone Sales Growth Down to Single Digits in 2016

Gartner reports global smartphone sales will show single-digit growth of 7% in 2016-- a first  marking an end to the era of double-digit smartphone growth according to the analyst.

Smartphone sales for 2016 are forecast to reach 1.5 billion units, while total mobile phone sales are set to reach 1.9bn. Also showing barely positive results is the combined device (PC, tablets, ultramobiles and mobile phones) market, as global shipments are expected to grow by just 0.6% to 2.4bn units in 2016, with end-user spending declining by -1.6%.

"Historically, worsening economic conditions had negligible impact on smartphone sales and spend, but this is no longer the case," Gartner remarks. "China and N America smartphone sales are on pace to be flat in 2016, exhibiting 0.7% and 0.4% growth respectively."

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Gartner: User Spending on Devices to Decline in 2016

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Gartner: User Spending on Devices to Decline in 2016

Gartner predicts global end user spending on devices (PCs, tablets, ultramobiles and mobile phones) will see a first decline of -0.5% in 2016, even as shipments reach 2.4 billion units, a 1.9% increase over 2015.

Such results are due to country-level economic conditions. As the analyst puts it, “vendors can no longer market their products with the mind of only targeting the mature and emerging market. Driven by economic variations the market is splitting into four categories-- economically challenged mature markets, economically stable mature markets and the same for emerging markets. Russia and Brazil will fall into the category of economically challenged emerging markets while India will be stable, and Japan will belong to the economically challenged mature market.”

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Accenture: Industry Faces Troubled Future

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Accenture: Industry Faces Troubled Future

As CES 2016 opens the device announcement floodgates consulting firm Accenture reports the results of a sobering global survey-- one showing customers are "much less inclined" to buy new technology in 2016.

The survey involves 28000 customers in 28 countries. It shows demand is sluggish, if not dropping, across all traditional categories, be it smartphones (2016 purchase intent rate 48%, down from 57% in 2015), laptops (30%), TVs (30%) and tablets (29%). Meanwhile supposed "next big things" such as smartwatches (13%), fitness monitors (11%) and personal drones (17%) fail to make much of an impression.

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Ericsson Forecasts 2016 Consumer Trends

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Ericsson Forecasts 2016 Consumer Trends

Ericsson's ConsumerLab presents the most important consumer trends for 2016 and beyond-- with futuristic predictions including internal sensors, printable foods and smartphones becoming essentially obsolete.

At its broadest the report represents 1.1 billion people across 24 countries, while at the narrowest it represents 46 million urban smartphone users in 10 major cities. In any case, here are the 10 trends it actually contains.

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    Gartner: Customers To Buy More Devices

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    Gartner: Customers To Buy More Devices

    According to Gartner customers in mature markets do not plan to consolidate personal device collections-- instead more devices will actually be bought, bringing the number of devices per user to around 3-4 by 2018.

    "The combination of the high level of adoption of technology, the availability of faster networks, and decision making becoming increasingly dependent on real-time information, will undoubtedly lead to more devices per user," the analyst says.

    Gartner predicts mature market customers will use 2 "main" and 1 or 2 "niche" devices in the near future. Main devices include smartphones, tablets, convertibles (aka 2-in-1 hybrids) and notebooks, while niche devices include wearables (smartwatches, fitness trackers, smart glasses), smart cards, eReaders and portable cameras.

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    IDC: The Detachable Tablet Opportunity

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    IDC: The Detachable Tablet Opportunity

    IDC reports global tablet shipments are to reach 211.3 million units in 2015, a -8.1% drop following 3 consecutive quarters of declining WW tablet shipments in 2015.

    However, while the device category appears to be on the wane the analyst points out at least one growth opportunity-- tablets with detachable displays.

    "We're witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition," IDC says. "The proliferation of detachable offerings from hardware vendors continues to help drive this switch. We're starting to see the impact of competition within this space as the major platform vendors-– Apple, Google and Microsoft-- now have physical product offerings."

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    Gartner: Customers Refuse to Replace Devices!

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    Gartner: Customers Refuse to Replace Devices!

    According to Gartner, global combined device (PCs, tablets, ultramobiles and mobile phones) shipments are to drop by -1% to 2.4 billion units-- the result of customers not replacing devices currently in use.

    Such a forecast is a downgrade from previous Gartner forecasts of 1.5% growth. The analyst says shipments of all device categories other than mobile phones (set to grow by 1.5% through smartphone growth reaching 14%) will contract in 2015.

    "By 2017, we estimate mobile phone shipments will reach the 2bn mark, and smartphones will represent 89% of the market," Gartner remarks.

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