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Market Trends - Stats

Accenture: Industry Faces Troubled Future

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Accenture: Industry Faces Troubled Future

As CES 2016 opens the device announcement floodgates consulting firm Accenture reports the results of a sobering global survey-- one showing customers are "much less inclined" to buy new technology in 2016.

The survey involves 28000 customers in 28 countries. It shows demand is sluggish, if not dropping, across all traditional categories, be it smartphones (2016 purchase intent rate 48%, down from 57% in 2015), laptops (30%), TVs (30%) and tablets (29%). Meanwhile supposed "next big things" such as smartwatches (13%), fitness monitors (11%) and personal drones (17%) fail to make much of an impression.

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Ericsson Forecasts 2016 Consumer Trends

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Ericsson Forecasts 2016 Consumer Trends

Ericsson's ConsumerLab presents the most important consumer trends for 2016 and beyond-- with futuristic predictions including internal sensors, printable foods and smartphones becoming essentially obsolete.

At its broadest the report represents 1.1 billion people across 24 countries, while at the narrowest it represents 46 million urban smartphone users in 10 major cities. In any case, here are the 10 trends it actually contains.

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    Gartner: Customers To Buy More Devices

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    Gartner: Customers To Buy More Devices

    According to Gartner customers in mature markets do not plan to consolidate personal device collections-- instead more devices will actually be bought, bringing the number of devices per user to around 3-4 by 2018.

    "The combination of the high level of adoption of technology, the availability of faster networks, and decision making becoming increasingly dependent on real-time information, will undoubtedly lead to more devices per user," the analyst says.

    Gartner predicts mature market customers will use 2 "main" and 1 or 2 "niche" devices in the near future. Main devices include smartphones, tablets, convertibles (aka 2-in-1 hybrids) and notebooks, while niche devices include wearables (smartwatches, fitness trackers, smart glasses), smart cards, eReaders and portable cameras.

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    IDC: The Detachable Tablet Opportunity

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    IDC: The Detachable Tablet Opportunity

    IDC reports global tablet shipments are to reach 211.3 million units in 2015, a -8.1% drop following 3 consecutive quarters of declining WW tablet shipments in 2015.

    However, while the device category appears to be on the wane the analyst points out at least one growth opportunity-- tablets with detachable displays.

    "We're witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition," IDC says. "The proliferation of detachable offerings from hardware vendors continues to help drive this switch. We're starting to see the impact of competition within this space as the major platform vendors-– Apple, Google and Microsoft-- now have physical product offerings."

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    Gartner: Customers Refuse to Replace Devices!

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    Gartner: Customers Refuse to Replace Devices!

    According to Gartner, global combined device (PCs, tablets, ultramobiles and mobile phones) shipments are to drop by -1% to 2.4 billion units-- the result of customers not replacing devices currently in use.

    Such a forecast is a downgrade from previous Gartner forecasts of 1.5% growth. The analyst says shipments of all device categories other than mobile phones (set to grow by 1.5% through smartphone growth reaching 14%) will contract in 2015.

    "By 2017, we estimate mobile phone shipments will reach the 2bn mark, and smartphones will represent 89% of the market," Gartner remarks.

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    Canalys: Lenovo Beats Apple in PCs, Tablets

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    Canalys: Lenovo Beats Apple in PCs, Tablets

    According to Canalys Q2 2015 sees Lenovo beat Apple in PC shipments-- a position Apple has held since Q3 2014-- as the Chinese company ships 24000 more PCs than the iPad maker, taking over 15% market share.

    One has to keep in mind the analyst counts tablets together with notebooks and desktops as PCs, unlike other analysts (such as Gartner and IDC) insisting tablets make a separate device category.

    As such, global Q2 2015 PC (and tablet) shipments total 109.2 million units with 12% Y-o-Y declines caused by double-digit drops in desktop, notebook and tablet shipments. The vendor rankings have Lenovo followed by Apple, HP, Dell and Samsung.

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    Gartner: Hybrid PCs on the Up

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    Gartner: Hybrid PCs on the Up

    Global hybrid device shipments are to reach 21.5 million in 2015 Gartner reports, a 70% increase over 2014 as customers find the combination of portability, productivity and flexibility increasingly attractive.

    The "hybrid" category covers ultramobile/2-in-1 tablets and so-called hybrid ultramobiles (2-in-1 detachables and convertibles). According to the analyst hybrid utramobiles are the fastest growing mobile PC segment, with 77% shipment growth on 2015 shipments reaching 13.5m units. Meanwhile ultramobile tablet shipments should reach 8m.

    Gartner adds hybrids account for 12% of 2015 mobile PC shipments, a figure set to reach 26% in 2019. The device category has seen non-stop growth since 2012, and as such 2019 sales are expected to reach 58m, up from 12.6m in 2014.

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    Virtual Reality: The $4bn Opportunity

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    Virtual Reality: The $4bn Opportunity

    Virtual reality might bring about a very real business opportunity, CSS Insight reports, as the analyst predicts augmented and virtual reality devices are set to become a $4 billion market by 2018.

    The forecast adds VR/AR hardware sales will reach 2.5 million in 2015 before growing to over 24m by 2018-- with virtual reality headset sales reaching 12m in 2017 while augmented reality smart glasses sales will be worth $1.2bn in the same year.

    CSS Insight insists augmented and virtual reality are different technologies (VR involves immersive experiences, AR enhances the "real" world), but each has potential for "transformative" experiences. VR has the most near-future potential, since it has the weight several industry giants, including Facebook, Google, Sony and HTC, pushing gaming and general entertainment applications. However AR arguably has the most long-term potential, since it involves lower overall costs.

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    Gartner: Cellular-Embedded Devices on the Up

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    Gartner: Cellular-Embedded Devices on the Up

    Mobile internet is not just for smartphones, Gartner says-- cellular-embedded mobile PC, tablet and mobile hot spot device shipments are up by 5.6% to 112 million in 2015 as demand for always-on internet connectivity drives further adoption.

    "Mobile access is not just about smartphones," the analyst remarks. "Consumers and business users alike want to connect multiple mobile devices to the Internet at an affordable cost or at an acceptable data rate."

    The growing number of non-smartphone devices-- and resultant connection needs-- represent, of course, an opportunity for vendors, retailers and telcos. Some companies are even going for collaborations, such as the case of HP, Qualcomm and T-Mobile, who offer a 200MB of free data monthly with the 4G-enabled HP Stream Book 13.

    Global cellular-embedded mobile PC (notebooks and premium ultramobiles) should grow from 1.8m to 4.9m from 2014 through 2019, with penetration growing from 1.3% to 2.7% of total mobile PCs. Such totals should remain relatively low, as the majority of mobile PCs find desk-based use, and such tend to have fixed broadband access. However Gartner points out an opportunity in premium ultramobiles, which tend to be preferred by frequent travellers willing to pay extra for easy internet access.

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