According to IDC global personal and entry-level storage (PELS) shipments reach 75.2 million units with 13.6% growth in a "strong" 2013, while revenues are up by 6.2% to $6.7 billion.
PELS covers storage solutions with 1-2 (personal) to 3-12 (entry-level) configurations aimed at individuals, small/home offices and SMBs.
The year does end on a slightly sour note, since Q4 2013 shipments drop by -4.2% Y-o-Y to 20.4m units as revenues total $1.8bn with a -10.3% Y-o-Y decline.
"The PELS market finished 2013 strong even with the difficult comparison with a strong H2 2012," IDC says. "Q4 2012 showed exceptionally strong growth as the PELS market was in full recovery mode after the Thailand floods, which led to HDD shortages. Despite the resulting slight decline in Q4 2013, the PELS market was able post Y-o-Y growth for all of 2013. This continued annual growth is driven by on-going consumer education, better marketing by vendors, and progressing product evolution to address items such as higher capacity, faster transfer speeds, and mobile device integration."
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