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Market Trends - Stats

iPad Replacement: Like TVs, Not iPhones?

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iPad Replacement: Like TVs, Not iPhones?

According to Consumer Intelligence Research Partners (CIRP) the iPad replacement cycle is more akin to Macs or TVs not iPhones, as consumers appear to stick longer to their older tablets.

The report comes from a survey of 2000 US iPhone, iPad or Mac buyers in 2013. It shows iPhones have an approximate 2-year lifespan, as tied to contract duration. Once the contract ends customers get a new model, even if the previous device was in good condition.

On the other hand iPad and Mac users tend to be loyal to their devices for longer, buying a new one only after 2-4 years. And unlike iPhone users recycling older devices via sale or trade-in services, iPad users are twice more likely to give obsolete devices to friends or family members.

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Context: Tablets Outsell Laptops in European Q4

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Context: Tablets Outsell Laptops in European Q4

European tablet sales manage to beat laptops for the first time in Q4 2013 according to Context, with sales reaching a record high of 4.5 million units to account for 57% of the combined notebook, netbook and tablet segment.

However the device segment sees plummeting growth despite such sales numbers-- growth from Q1 2013 to Q4 2014 is down from 204.5% to 39.1% due to such devices becoming increasingly commoditised.

Android leads as OS of choice, taking over 69.8% European market share with 82.2% growth. Budget 7-inch Android devices are the most popular, with Q4 2013 sales growing by 100% Y-o-Y to 1.59m units. Larger 10.1-inch (38.7% growth) and 8-inch (578% growth) tablets are also popular.

On the other hand the iPad has 28.9% share as it grows by just 2.7%. Surface Q4 2013 share remains flat at 0.9%, even if might see slow growth in the future through growing interest from the enterprise segment.

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Strategy Analytics: Samsung Dominates Mobile Market

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Strategy Analytics: Samsung Dominates Mobile Market

According to Strategy Analytics 2013 global mobile phone shipments reach 1.7 billion units with 5% growth-- the strongest performance from the industry in at least 2 years.

Smartphones account for 990 million of the overall amount, but 2013 shipment growth is slightly down (from 43% in 2012 to 41% in 2013) due to high penetration in major markets such as the US.

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Gartner: 7.6% Growth for Devices in 2014

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Gartner: 7.6% Growth for Devices in 2014

According to Gartner global device (as in PCs, tablets, ultramobiles and mobile phones) shipments will reach 2.5 billion with 7.6% growth in 2014, with Android as dominant OS across all device categories.

"The device market continues to evolve, with buyers deciding which combination of devices is required to meet their wants and needs," Gartner says. "Mobile phones are a must have and will continue to grow but at a slower pace, with opportunities moving away from the top-end premium devices to mid-end basic products."

Mobile phones should dominate, with 2014 shipments reaching 1.9bn with 5% growth. Ultramobiles (covering tablets, hybrids and clamshells) will take over as main growth driver, as 2014 growth is forecast to reach 54%.

"Complimentary smaller tablets will take over from the larger tablet form factors, providing the added mobility that consumers desire at a lower cost and will compete with hybrids for consumer attention," the analyst adds.

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Consumer IT's Top 10 for 2013

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Consumer IT's Top 10 for 2013

One can apply the cliche for just about every year, but 2013 was quite something, wasn't it? While arguably less eventful than previous years, it was still full of exciting headlines , and that's before taking our industry into account! So join our retrospective into what we we think were the major happenings of, well, 2013!

1. Microsoft buys Nokia: The biggest acquisition of 2013 came as a late-night surprise  Microsoft became the owner of the Devices & Services division of one of the biggest (if waning) mobile vendors, an acquisition worth a cool €5.44 billion. The deal brought about various reactions from industry luminaries, such as Tim Cook's dismissive "everybody is trying to adopt Apple’s strategy," as well as the first Nokia Windows tablet, the Lumia 2520.

2. Ballmer announces retirement: Less than a month before Nokia acquisition infamously bullish Microsoft CEO Steve Ballmer announced his retirement, leaving the once technology leader without a clear leader. The news came 6 weeks after a "far-reaching realignment" of company management, part of an effort to create a "One Microsoft" out of the gigantic corporation. One thing is certain-- Ballmer and his exuberant on-stage appearances will be missed.

3. PCs are down, down, down: "Continued to shrink, declining faster than expected," these are the words the likes of Gartner and IDC tend to say on the PC market, be it in W. Europe, EMEA or across the globe. The blame, of course, is customers moving away from PCs (in order to buy tablets), as well as Windows 8.1 launch preparations and product transitions to Haswell and Bay Trail CPUs. Either way, it looks like PC market's downwards trend will continue apace, even if both desktops and laptops will remain relevant to a decently-sized consumer base.

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