Gartner predicts global end user spending on devices (PCs, tablets, ultramobiles and mobile phones) will see a first decline of -0.5% in 2016, even as shipments reach 2.4 billion units, a 1.9% increase over 2015.
Such results are due to country-level economic conditions. As the analyst puts it, “vendors can no longer market their products with the mind of only targeting the mature and emerging market. Driven by economic variations the market is splitting into four categories-- economically challenged mature markets, economically stable mature markets and the same for emerging markets. Russia and Brazil will fall into the category of economically challenged emerging markets while India will be stable, and Japan will belong to the economically challenged mature market.”
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