Intel launches the first commercially available “no-conflict” processor, Core M, and sends it directly into the battle for mobility. More front-line Intel innovations will fully arm laptops as they fight tablets & smartphones to win over the world’s 600 million owners of 4-year old laptops who are on the brink of change.
Six hundred million ageing laptops make an awfully big sales target. Each of those consumers faces a decision very different than the one when they bought their laptop four years ago. And Intel dedicated its IFA press conference to its battle plan to win over those hundreds of millions whose collective decisions may decide the fate of the PC.
And it’s no accident that Intel chose IFA as the place to announce Core M, its first processor brand since five years, and the man gun of their battle plan. The 14nm Intel Core M processor package is 50% smaller and, at 4.5 watts, has 60% lower thermal power than the previous generation.
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