Due to the economic crisis, NAND and DRAM supply is limited but demand is high, says Lexar Media EMEA Marketing Director Saul Matthews. With lot of manufacturer capacity offline, prices increased over 200% in the past last 2 years.
Lexar urges its business partners to create value-added solutions for their customers, such as software trials and discounts or automatic backup and encryption solutions
With its Crucial brand, Lexar also pushes SSD technology. The company's C300 range matches HDD capacities and performance, with SSD's advantages.
The C300 range comes in sizes up to 355GB.
Matthews says the value proposition is not just Lexar memory, but a combination of technologies to create a consumer systems solution. Nikon includes Lexar encryption technology in a number of its digital cameras.
Watch Lexar Media Interview with Saul Matthews
