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The Apple-Exclusive Colgate Toothbrush

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Customers can buy the the E1, the first smart toothbrush from dental hygiene specialist Colgate, from one brick-and-mortar retail chain-- Apple Stores, together with the Apple online store.

Colgate E1The E1 is a connected toothbrush able to provide real-time brushing feedback, map the mouth and remove plaque using "sonic vibrations." The head carries a variety of sensors to map the mouth across 16 brushing zones, while the handle stores data before pushing it to Colgate Connect, a companion iDevice app.

Colgate Connect features a number of "helpful tools," such as Coach (guides one while brushing their teeth), Check Up (a personalised mouth map showing how well teeth are brushed) and Dashboard (keeps track of data). Also included in the app are a pair of games promising to add some excitement to one's dental hygiene routine.

The E1 is available now.

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