ConsumerIT - For Europe's High Volume PC Retailers, Distributors & Builders

Microsoft’s VP Windows Consumer Product Marketing Brad Brooks says buyers need to know "the hidden costs" of making a switch to Apple. In a CNET interview, Brooks named four "taxes:" Choice tax, Application tax, Technology tax , Upgrade tax. 

 If IBM invented the FUD factor (Fear Uncertainty Doubt) in computer sales, Microsoft’s version always seems to end up sounding more like Elmer Fudd.

Go A "Tax-ing" Argument