ConsumerIT - For Europe's High Volume PC Retailers, Distributors & Builders

Asus adds scent to four laptops. If this smells like good business, that’s because the scent is supposed to evoke certain moods from buyers.

Asus developed a heat-transfer print technology that embeds scent into clear plastic film. The film is applied to the notebook cover will last for up to six months. Cold weather extends the scent; sun and wind shortens it.

GO Asus Adds the Smell of Success