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Intel Buys Fitness Band Maker?

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If the sources speaking to TechCrunch are true Intel is taking the wearables business pretty seriously-- enough so to cough up $100-150 million for fitness band maker Basis Science.

BasisBasis is best known for the B1 activity tracker, a wristwatch-style device featuring reportedly advanced sleep analysis functionality. It also offers an online health tracking suite and mobile device apps.

According to a previous TechCrunch story Basis has been in acquisition talks with Google, Apple, Samsung and even Microsoft, with the price tag described as "sub-hundred million." Did Intel get to outbid them all or did they simply give the prize up, one wonders...

Intel was all about wearables at CES 2014, showing off the Edison platform and interesting reference designs. However TechCrunch says the company wants to sell chips, not devices, and the acquisition is actually a marketing ploy-- the Intel-powered Basis products to emerge in the near future will act as a Chipzilla advert against the Qualcomm, Texas Instruments and STMicroelectronics competition.

The two companies are yet to confirm the acquisition though, so until then the above remains speculation.

Go Basis Goes to Intel for Around $100m (TechCrunch)

Go Basis in Acquisition Talks With Everyone (TechCrunch)

Go Basis