If you’ve attended any of my speeches, you know I am a big fan of the humble USB.
The USB is about the greatness standard this industry ever launched. Hundreds of millions of units later and the public still loves USB.
In fact, you can almost say the public has carried the USB to extremes. In every speech in the years since USB was launched, I have shown USB items highlighting the public’s USB mania: a toy missile-launching USB, the USB coffee cup warmer, aromatic USB, noodle-making USB…and more.
So imagine my interest when I discover Satzuma. A brand launched by monitor maker Jeantech, Satzuma both makes and markets various USB accessories—bringing them all together under one brand in one POS display.
It was the POS display that caught my eye. What a great idea: collect the greatest USB gadgets and display them in one packaging on the retail floor. Staples obviously thought it was a great idea, too, as in the UK, they have a Satzuma display in each store.
Each display holds 35-37 USB units. You can find the USB fridge, the “Mouse” speakers, the plasma ball orb, the fish tank…and more favorites. Once in the retailer, you can monitor which units are selling and mix the stock to the taste of any specific retailer’s clientele. These units are less than 20 euros (a lot less or a little less depending upon which unit) and make great bait for impulse buyers at check-out.
Even their name is clever...”satzuma” with the sound of an orange (Satsuma) and with a Japanese ring (shades of the gadgets that made Akihabra famous).
It’s such a great concept that I can’t believe someone didn’t think of it sooner (yes, I know some companies gathered their own range of USB accessories, but nothing really like this.) The brand is not yet a year old but I am betting this concept gets lots of uptake.
Go Satzuma
