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Market Trends - Stats

Gartner: combined Devices to Reach 2.5bn in 2014

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Gartner: combined Devices to Reach 2.5bn in 2014

According to Gartner as traditional PCs continue to fall and substitution from PC to tablet declines global 2014 combined device (PC, tablet, ultramobiles, mobile phones) shipments are to reach 2.5 billion units with 6.9% growth.

"Tablet substitution of notebooks will start to dissipate from this year onward as consumers and businesses align the right device with the right usage pattern," the analyst says. "As they do this, we will see where dedicated devices (such as tablets), or hybrid devices (detachable or convertible devices), fit in the overall portfolio of devices."

Meanwhile the device market saturates, meaning pressures on margins continue to increase and vendors look at different ways to cope. Either way prices will fall, even if customers also value useful device features such as better portability or connectivity.

Mobile phones remain the largest segment, with 2014 shipments reaching 1.9bn units with 4.9% growth. Gartner projects 2014 growth as coming from the lower-end premium and the higher-end basic segments. A lack of "compelling" hardware innovation only marginally extended 2013 upgrade cycles, but customers in emerging markets including MEA and E. Europe should offset weak(er) mature markets as they upgrade their devices.

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iPad Replacement: Like TVs, Not iPhones?

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iPad Replacement: Like TVs, Not iPhones?

According to Consumer Intelligence Research Partners (CIRP) the iPad replacement cycle is more akin to Macs or TVs not iPhones, as consumers appear to stick longer to their older tablets.

The report comes from a survey of 2000 US iPhone, iPad or Mac buyers in 2013. It shows iPhones have an approximate 2-year lifespan, as tied to contract duration. Once the contract ends customers get a new model, even if the previous device was in good condition.

On the other hand iPad and Mac users tend to be loyal to their devices for longer, buying a new one only after 2-4 years. And unlike iPhone users recycling older devices via sale or trade-in services, iPad users are twice more likely to give obsolete devices to friends or family members.

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Context: Tablets Outsell Laptops in European Q4

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Context: Tablets Outsell Laptops in European Q4

European tablet sales manage to beat laptops for the first time in Q4 2013 according to Context, with sales reaching a record high of 4.5 million units to account for 57% of the combined notebook, netbook and tablet segment.

However the device segment sees plummeting growth despite such sales numbers-- growth from Q1 2013 to Q4 2014 is down from 204.5% to 39.1% due to such devices becoming increasingly commoditised.

Android leads as OS of choice, taking over 69.8% European market share with 82.2% growth. Budget 7-inch Android devices are the most popular, with Q4 2013 sales growing by 100% Y-o-Y to 1.59m units. Larger 10.1-inch (38.7% growth) and 8-inch (578% growth) tablets are also popular.

On the other hand the iPad has 28.9% share as it grows by just 2.7%. Surface Q4 2013 share remains flat at 0.9%, even if might see slow growth in the future through growing interest from the enterprise segment.

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Strategy Analytics: Samsung Dominates Mobile Market

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Strategy Analytics: Samsung Dominates Mobile Market

According to Strategy Analytics 2013 global mobile phone shipments reach 1.7 billion units with 5% growth-- the strongest performance from the industry in at least 2 years.

Smartphones account for 990 million of the overall amount, but 2013 shipment growth is slightly down (from 43% in 2012 to 41% in 2013) due to high penetration in major markets such as the US.

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Gartner: 7.6% Growth for Devices in 2014

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Gartner: 7.6% Growth for Devices in 2014

According to Gartner global device (as in PCs, tablets, ultramobiles and mobile phones) shipments will reach 2.5 billion with 7.6% growth in 2014, with Android as dominant OS across all device categories.

"The device market continues to evolve, with buyers deciding which combination of devices is required to meet their wants and needs," Gartner says. "Mobile phones are a must have and will continue to grow but at a slower pace, with opportunities moving away from the top-end premium devices to mid-end basic products."

Mobile phones should dominate, with 2014 shipments reaching 1.9bn with 5% growth. Ultramobiles (covering tablets, hybrids and clamshells) will take over as main growth driver, as 2014 growth is forecast to reach 54%.

"Complimentary smaller tablets will take over from the larger tablet form factors, providing the added mobility that consumers desire at a lower cost and will compete with hybrids for consumer attention," the analyst adds.

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